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Acquiring Top Talent in a Candidate-driven Market

December 10, 2018 by Lori Strubbe

Facing the challenges of competing for talent in a candidate-driven market is tough. You may be struggling not only to hire top talent, but also to ensure your employees stay with your company. In most cases, a competitor already employs the candidates you desire for your open positions.

So, how do you come out ahead? The recruiting strategies that worked well in the employer-driven markets of the past simply will not do. You must re-evaluate your entire recruiting process. In today’s blog, we will discuss several valuable tips and changes that will help you be the business that sells itself better than your numerous competitors do.

Develop a relationship with a passive candidate.
To effectively “poach” an employee from your competition you must first “woo” them. Since they are already happily employed by your rival, you must propose a better offer. Why should they join forces with you? Dangle the promise of not just a higher salary, but also opportunities for leadership, acclaim, or exhilaration.

Dazzle potential employees with your web page.
Today’s world is a world governed by social media and the Internet. Your online presence must draw the fought-over candidate’s eyes toward your company. Assure that your website is quick loading, easy to traverse, and easily readable. Check out competitors web sites. When you see something great, make a plan to do it better.

Describe positions in a captivating way.
Boring position descriptions will cause your company to be overlooked, simply because there are so many job openings. Effectively seize the attention of top talent by highlighting the job challenges and the most attractive parts of being a company employee. Create an attractive picture of potential training and upward climb. Emphasize any unusual perks and benefits. Why do your current employees love working for you? Mention those attributes in your ad. Search for competitors job postings. Make yours outshine theirs.

Create an employee referral program.
Candidates brought in by referrals generally make the most dependable employees. Why? Your employees aren’t going to refer just anybody. A referral program also spares company recruiters time. Reward current employees who consistently refer high-quality candidates.

Connect with a high-quality staffing firm.
Choose one who understands the changing markets and makes real time tactical changes and adaptations. Staffing recruiters must be able to enliven a candidate, and convince them of why they should work for you. A good recruiter should be able to persuade even the most difficult of candidates.

Summary: Connect with candidates through relationship building, dazzling websites, intriguing job descriptions, and intentionally “selling” yourself. Engage the help of a reputable staffing company. Contact Looking Glass Recruiting. We’ll help you come out on top in today’s candidate-driven market. We focus on finding best-fit high-quality candidates for your company.

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